The CRM Software Guide

July 18, 2007

WED 18 JUL 2007

What is CRM 2.0 ? By Tom Greenberg | 1 comment Tags: crm 2.0; crm software; crm solution; crm system; hosed crm; salesboom; salesforce.com; web based crm

Customer Relationship Management- CRM solutions are used by most companies to manage customers, sales staff, and other critical processes. In recent years the on-demand CRM market has been growing rapidly; almost by 100% year-over-year, thanks to the cost benefits this model offers.

CRM 2.0 is a term that describes all the advances in CRM Software that are a complete overhaul and a different CRM than the one we are used to!

1. On-demand CRM is CRM 2.0

   Since the old way of implementing CRM was in-house, a hosted CRM solution is partially CRM 2.0.

2. Enterprise Mashups

   Any hosted CRM solution that offers customization options such as custom objects, TABS, fields, reports, views, dashboards, workflows, formula fields and offers a web services API is a CRM 2.0 ready

3. AJAX user interface

   A CRM solution that offers an AJAX user interface is also CRM 2.0 ready

4. Collaboration

   A CRM system that offers a self-service web portal to employees, customers and partners and data is synchronized in real time to a web public knowledge base is CRM 2.0 ready.

   Also, some companies such as Salesboom.com uses a Comet Ajax server-push model for real time messaging without depending on users to refresh for newer messages is definitely a CRM 2.0 ready system.

12:22 PM | Permalink | 1 comment | Tags: crm 2.0; crm software; crm solution; crm system; hosed crm; salesboom; salesforce.com; web based crm

Comments (1) for "What is CRM 2.0 ?"

Also If the CRM system can connect it's product database and Inventory Management systems to an ecommerce web store, then it is also CRM 2.0 ready like you say. By CRM Customization - 7/19/2007 10:15 AM